Closing the 13 of June.

Matcha Collection

    View all
    Learn About Matcha

    A blend of premium cultivars

    It's not as simple as 'bad' or 'good' matcha – the tea comes from a diversity of cultivars, harvest techniques, and grinding processes that affect the flavor.

    Learn About Matcha

    "My favorite matcha so far! Started drinking okumidori (perfect), but have now just tried the samidori and its crazy"

    - Ingrid, Verified Customer

    "Happy to have found a brand that truly knows matcha and specifies cultivars"

    - Carl, Verified Customer

    "It felt even more green opening the package than on the pictures. Wonderful job sourcing matcha guys!"

    - Frank, Verified Customer

    Book of Matcha

    1. Read more: End of AHLQEN
      End of AHLQEN

      End of AHLQEN

      There are moments in a brand’s life that are difficult to put into words. AHLQEN began with a quiet intention: to bring carefully sourced Japanese ...
      Read more
    2. Read more: The Matcha Upgrade I Didn’t Know I Needed
      The Matcha Upgrade I Didn’t Know I Needed

      The Matcha Upgrade I Didn’t Know I Needed

      At some point, matcha stops being a phase. It stops being the thing you make when you want your morning to look a little prettier, or when you are ...
      Read more
    3. Read more: Autumn is not a vibe, it’s a shift.
      Autumn is not a vibe, it’s a shift.

      Autumn is not a vibe, it’s a shift.

      October doesn’t really announce itself. It just shows up. One morning your iced matcha feels like the wrong decision. Your calendar’s still pretend...
      Read more
    More Book of Matcha

    Making Space for Creativity.